The All-Caps Hazard for Writers

  Most readers of English have no trouble reading the HOT BEER sign above, even though the letters are all uppercase, generally considered a typography hazard (a practice that risks confusing, alienating, or losing readers). So right away, this HOT BEER sign in this post is an alert that there are many great exceptions to…

Letterform Basics for Writers

When grapefruits were 5 cents and oranges a penny, grocers hand printed their own signs and they did well. They just wrote: "APPLES DELICIOUS 4 LB 25¢" and they sold apples. Union Leader, 7-Up, Beech Nut, Copenhagen Cigars, and Model Tobacco (the advertisers) thought the letterforms were just fine, even though the advertisers had their own…